The Tim Castle Show

Hi I'm Tim Castle, Author, Coach and Entrepreneur, this is my podcast where I sit down with courageous people doing inspirational things around the world. There is so much good in the world, so many amazing stories, each with their own valuable lessons and I want to use this platform as a vehicle for change so help you find your true voice and live life to its fullest. Whether you are facing challenges right now, going through a tough time or on top of the world we can all improve by sharing our story. My mission is to help others go after their really BIG goals and become their fullest potential. It takes persistence, willingness to learn and an open mind but together we will make it happen. I live by my motto "believe it is possible". Course https://believeitispossible.thinkific.com/ Website: www.timjscastle.com Email: tim@timjscastle.com Social: @timjscastle Amazon https://amzn.to/3eoLEn4 Audible https://adbl.co/34edPmT

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The Tim Castle Show

Episode 127: Giuseppe Conti Negotiation + Influence = Success: Quick Lessons to Help You Win in Corporate Life | The Tim Castle Show

December 05, 2025

0:00 | 1:14:34

Today I’m joined by someone who truly lives and breathes negotiation and influence.

Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learning, a training firm that’s shaping the next generation of leaders.

He’s known not just for his frameworks, but for his human, ethical, and deeply practical approach to influence.

Giuseppe has a fantastic new book Negotiation + Influence = Success. In 2025, he was ranked #1 worldwide among the Top 30 Global Gurus for Negotiation and #1 Negotiation Training programs on the world.

For all of you tuning in - ambitious professionals in your 30s, 40s, and 50s - who want to elevate how you influence, lead, and negotiate under pressure… this conversation will change how you see power.

We discuss:

- The difference between influence, negotiation and manipulation

- What levers do procurement pull and what are their KPI's?

- The core tenants of influence

- How to influence across stakeholders within the organization

- The issue with self orientation in negotiations

- How to become an expert negotiator that creates value and claims it

- How AI will change negotiations

Here is the invite to Giuseppe's forthcoming workshop in Singapore on Feb 4-5, 2026: https://www.eventbrite.it/e/1970399606264?aff=oddtdtcreator make sure you check it out.

For everyone listening - if you want to dive deeper, check out Giuseppe’s work at cabl.ch.

LinkedIn: https://www.linkedin.com/in/giuseppeconti/?originalSubdomain=ch

Buy his book Negotiation + Influence = Success https://www.amazon.com/Negotiation-Influence-Success-Lessons-Corporate/dp/1761242334

Remember - influence isn’t about control; it’s about connection, credibility, and clarity.

Believe it is possible - and start practicing influence with purpose.

#negotiationskills #procurement #influence #empathy

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Claude SKILLS Magnetic Influence Negotiation Coach https://magneticinfluencebook.com/

Tim Castle's AI Negotiation Agent https://magneticnegotiator.com/

🧠 Negotiation Training

The Negotiator's Edge Training Academy → https://www.thenegotiatorsedge.ai/

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Job Interview Mastery → https://www.timjscastle.com/job-interview-mastery

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