Episode 126: Siew Ting Foo Building Brands With Soul In The Agentic Era | The Tim Castle Show

Join me for a high-energy and deeply insightful conversation with global marketing trailblazer Siew Ting Foo. With 25 + years in the game and leadership roles at the likes of Unilever, Mars Incorporated, Diageo, and HP Inc., Siew Ting has built some of the world’s most enduring brands — and now she’s distilled her wisdom into her book Building Brands with Soul. 

In this episode we traverse the shifting terrain where brand meets intelligence, strategy meets soul, and leadership meets change. We unpack what it means to lead in the “agentic” era — where AI isn’t just a tool, it’s a partner, and where brands must be human-centred and values-driven to thrive.

In this power packed episode I sit down with Global CMO Siew Ting Foo to discuss the world of Agentic AI for marketers.

Siew Ting is one of the most impactful marketers, that I truly look up to, she is pushing the boundaries, future thinking and has the human at the centre. 

Here’s what we zero in on:

• Where marketers are most open to using AI — and where the magic really happens.
• Real examples of AI done well in marketing — beyond the hype.
• The future of marketing skills — what CMOs need to learn (and un-learn) to stay relevant.
• The fundamentals of driving impact with AI: how to frame the ambition, ask the right questions, and convert innovation into growth.
• The power of asking the right questions — not just what AI can do, but how it adds value and drives growth.
• Why the way you frame your question is often more important than the technology itself.
• How to approach the disruption coming to advertising, brand-holding companies, and the marketing ecosystem at large.
• The three things you must articulate when pitching your AI-solution to a CMO — a no-miss checklist for growth-oriented teams.

If you’re building a brand, leading a marketing team, exploring AI, or simply curious where we’re headed in the agentic era — this episode is for you. Tune in and discover how to build brands that don’t just perform, but resonate.

Follow Siew Ting Foo https://www.linkedin.com/in/siewtingfoo/?originalSubdomain=sg

Buy her fantastic book https://www.amazon.sg/Building-Brands-Soul-humanising-creating/dp/98

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