The Qualified Sales Leader | Mastering MEDDPICC | How To Build A Transformational Salesforce and Winning Culture | John McMahon | The Tim Castle Show Artwork

The Tim Castle Show

Hi I'm Tim Castle, Author, Coach and Entrepreneur, this is my podcast where I sit down with courageous people doing inspirational things around the world. There is so much good in the world, so many amazing stories, each with their own valuable lessons and I want to use this platform as a vehicle for change so help you find your true voice and live life to its fullest. Whether you are facing challenges right now, going through a tough time or on top of the world we can all improve by sharing our story. My mission is to help others go after their really BIG goals and become their fullest potential. It takes persistence, willingness to learn and an open mind but together we will make it happen. I live by my motto "believe it is possible". Course https://believeitispossible.thinkific.com/ Website: www.timjscastle.com Email: tim@timjscastle.com Social: @timjscastle Amazon https://amzn.to/3eoLEn4 Audible https://adbl.co/34edPmT

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The Tim Castle Show

The Qualified Sales Leader | Mastering MEDDPICC | How To Build A Transformational Salesforce and Winning Culture | John McMahon | The Tim Castle Show

June 16, 2024

Are you in sales? Then you're going to want to listen to this one.

In this very special episode we've got none other than 5 x public company CRO, (PTC, GeoTel, Ariba, BladeLogic, BMC), John McMahon, Author of The Qualified Sales Leader, Board member of Snowflake and MongoDB. The father of MEDDPICC guides us through what it takes to become a Top Sales person in Enterprise sales today.

For those that aren't directly in sales John thinks of MEDDPICC as a roadmap or checklist that ensures you've considered all the necessary elements to close a deal.

It's a qualification criteria that you over lay on top of your sales process.

We talk about the 10 BASIC's every sales leader needs to master. As John. says "simplicity becomes a gift presented to individuals who have mastered the fundamentals".

I ask, what’s the biggest thing leadership get wrong when they think about their Salesforce?

We discuss, how to stop selling features and functions and move to more complex deals?

We uncover the '3 Why's' that every sales person must know, the importance nailing your ICP (Ideal Customer Profile), and what it is really like to be the CRO of a publicly traded company.

We dive into this and more.

If you haven't picked up a copy of The Qualified Sales Leader then I highly recommend you do.

Thank you John for your wisdom, leadership and taking the time to guide us through what it really takes to have a transformational salesforce and a winning culture.

FOLLOW JOHN

The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons-ebook/dp/B09236J2XX
Revenue Builders Podcast https://www.forcemanagement.com/resources/revenue-builders-podcast

FOLLOW TIM

YouTube https://www.youtube.com/@TimCastle
The School of Success https://courses.theschoolofsuccess.online/
Newsletter https://www.timjscastle.com/newsletter
Instagram https://www.instagram.com/timjscastle/

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